Director · Strategist · AI Educator · @iamjasminedelana
Brand strategist. Social media architect. AI educator. Founder.
The person you call when the brand needs to actually work.
Who She Is
Jasmine Delana is a brand and project management executive, digital marketing strategist, creative storyteller, and entrepreneur operating out of Dallas, Texas.
As Director of Channel Strategies at The Potter's House Dallas, Inc., she leads multi-platform content distribution and integrated campaigns for one of the nation's largest megachurches — reaching hundreds of thousands in person, online, nationally, and internationally.
Outside of The Potter's House Dallas, Inc., she is the founder of Blueprint Studio — her creative and entrepreneurial umbrella housing five distinct brands across marketing, AI education, apparel, artist brand strategy, and virtual admin services.
Through her personal brand @iamjasminedelana, she's built a community of women in their 30s and 40s around the belief that your story isn't backstory — it's the whole point.
Education
B.S. Psychology
MBA, Marketing
Grad Certificate, Project Mgmt
Current Role
Director of Channel Strategies
The Potter's House Dallas, Inc.
Also Known For
8:15 Collection · BrandWellCo
JDEM Suite · Blueprint Studio
Penning Perspectives
Blueprint Studio
Blueprint Studio is Jasmine's creative and entrepreneurial umbrella — housing every venture she's built outside of The Potter's House Dallas. Strategy, apparel, AI education, artist representation, and virtual admin. All under one roof.
By The Numbers
Starting at ~10K followers in 2020, Jasmine committed to a 3x/week posting cadence, pioneered voiceover reels as her signature format, and grew nearly 5x over six years — all organic, zero paid ads. The community stayed engaged even through breaks because she built loyalty, not just reach.
49.8K
Followers
17K+
Followers
YouTube
1.2M
Lifetime Views
TikTok
19.3K
Likes
AI-Generated · Blueprint Studio · @iamjasminedelana
"Your story isn't backstory.
It's the whole point."
— Jasmine Delana · Brand Philosophy